Monday, July 11, 2011

Hyundai looks to score again with Accent

SANTA MONICA, Calif. — Hyundai has twice punctuated its recent success with exclamation marks when it comes to family cars. Now, it's going for the accent mark.

How? Following sales home runs with revamps of its Sonata midsize and Elantra compact sedans, Hyundai used its now-familiar formula to remake its entry-level subcompact Accent by:

Making it a bit bigger to be roomier inside.

Adding features more commonly seen in larger and more expensive cars.

Using high-tech powertrain upgrades to increase gas mileage, making the new Accent capable of 40 miles a gallon on the highway.

Amping up its looks in the distinctive new swoopy Hyundai style.

It's the recipe the South Korean automaker used to turn its formerly bland, forgettable Sonata and Elantra into hits.

Now Accent, just arriving at dealers, could shake up the subcompact segment populated by rivals such as the popular Honda Fit and new Ford Fiesta, as well as the Toyota Yaris. Coming soon are a redone Nissan Versa and all-new Chevrolet Sonic.